The Oscars to Stream Live on YouTube Starting in 2029
The Academy Awards will officially transition to YouTube for their global streaming in 2029, ending decades of broadcast on ABC. This landmark deal will allow the renowned film awards to reach an estimated two billion users for free worldwide, significantly expanding their audience and accessibility.
Why It Matters
This change marks a pivotal moment for the Oscars, which have been a staple of American culture for nearly a century. Streaming on YouTube aligns with the growing trend of consuming media online, ensuring that the Oscars remain relevant in an evolving digital landscape. The move is set to attract a younger demographic and provide broader access to cinematic celebrations and honors.
Key Developments
- The Academy of Motion Picture Arts and Sciences announced a partnership with YouTube, granting the platform exclusive global streaming rights from 2029 to 2033.
- YouTube will host not only the awards ceremony but also events such as red-carpet coverage, the Governors Awards, and Oscar nominations.
- This transition will allow viewers worldwide to access content for free, including multiple audio tracks and closed captioning in various languages.
Full Report
A Major Shift in Distribution
The Oscars have been traditionally broadcast by ABC, a relationship dating back decades. In a recent statement, the Academy highlighted their excitement over this new venture with YouTube. “We are thrilled to enter into a multifaceted global partnership with YouTube,” said Bill Kramer, CEO of the Academy. President Lynette Howell Taylor echoed these sentiments, stating that the collaboration will expand access to the Academy’s work.
Emphasis on Global Reach
YouTube’s CEO Neal Mohan expressed his view regarding the partnership, noting that it serves to honor the Oscars as a cultural institution while inspiring new filmmakers. “Bringing this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers,” he declared.
Historical Perspective
This shift arrives as the Oscars approach their landmark 100th anniversary in 2028, marking a significant transition in their history. Since NBC first aired the ceremony in 1953, ABC has largely been the home of the Oscars, except for a brief period in the 1970s.
Context & Previous Events
The Oscars have been a staple on ABC for most of their existence, having seen audience numbers peak at 57 million in 1998. In recent years, however, ratings have declined, evidenced by the 19.7 million viewers in 2022, which, despite being a five-year high, is significantly lower than historical figures. With YouTube streaming from 2029, the Oscars aim to leverage modern technology to regain and enhance viewership.
