François Prost’s "Gentlemen’s Club" Explores America’s Strip Club Culture Through Architecture
Photographer François Prost has taken an unconventional journey across America, focusing not on its landmarks or picturesque landscapes but on the frequently overlooked world of strip clubs. His latest book, “Gentlemen’s Club,” intricately documents nearly 150 establishments, offering a unique perspective on American culture through their vibrant facades.
Why It Matters
Prost’s project serves as a provocative exploration of the relationship between sexuality, commerce, and American values. By highlighting the architectures of strip clubs—often elusive yet omnipresent in society—he invites a deeper discussion about changing attitudes toward sex and gender in a nation marked by contrasting moral landscapes.
Key Developments
- Prost traveled over 6,000 miles across the U.S. in five weeks, capturing the colorful exteriors of strip clubs.
- He distinguishes between establishments that integrate into public spaces and those that remain obscure, particularly in socially conservative regions.
- The project originated from Prost’s earlier work on French nightclubs, fueled by observations of striking similarities between European and American nightlife aesthetics.
- “Gentlemen’s Club” will be showcased in an exhibition in Tokyo, from March 17 to April 15, 2023.
Full Report
Artistic Vision
Prost’s fascination with strip clubs stems from a desire to understand American culture through a documentary lens. Unlike other photographers who may focus on the interiors or performers, Prost dedicated his lens solely to the buildings themselves. During his exploratory trip in 2019, he sought permission to photograph these establishments, approaching them during daylight hours to mitigate any suspicion. Many owners were receptive, intrigued by his focus and often assisted him in showcasing their venues.
“I’d divide these venues into two types: one is very integrated into the public landscape, and one is a bit more hidden and dodgy,” Prost noted in a video call. This dichotomy highlights the stark contrasts within American society concerning views on sexuality and the commodification of women.
Surprising Normalcy
Prost’s journey revealed that strip clubs have been woven into the fabric of everyday American life—a stark contrast to the more stigmatized perceptions in Europe. Many establishments doubled as restaurants, with deals catering to various demographics, from truck drivers to local couples. He observed that outings to strip clubs are often treated as social gatherings rather than taboo excursions.
“I noticed a few strip clubs that would advertise being a strip club and steakhouse, so you could eat a big piece of meat while watching strippers,” Prost shared, encapsulating what he believes to be distinctly American.
Architectural Commentary
The structures themselves often sport vibrant colors and whimsical designs, which reflect the marketing strategies of these clubs. Prost’s photographs capture this surreal blend of humor and commercialization, as many facades feature puns and eye-catching decorations that promise more than the interiors deliver. By focusing on the exteriors, Prost provides a neutral perspective that invites viewers to form their own conclusions about the objectification of women within this environment.
Context & Previous Events
Prior to this venture, Prost’s work included a series titled “After Party,” which explored the flamboyant designs of French nightclubs and was noted for its vibrant portrayals. Motivated by public comments linking the aesthetics of French clubs to those found in American cities, Prost decided to embark on a road trip across the United States to expand his artistic inquiry.
“Gentlemen’s Club” continues this exploration and will be published by Fisheye Editions, further contributing to the ongoing dialogue about societal norms surrounding sexuality and entertainment in America.
