A remarkable 243kg (535lb) bluefin tuna has set a new benchmark in Japan, fetching an unprecedented price of 510 million yen (£2.4 million) at Tokyo’s Toyosu fish market. The record sale was made to Kiyomura Corporation, owned by Kiyoshi Kimura, who is famously known as the “Tuna King” of Japan.
This sale not only ushers in a new record for the annual New Year auction but also underscores the continuing fascination with premium sushi and sashimi among seafood enthusiasts. Kimura, who has consistently participated in these auctions, expressed surprise at the final sale price, which significantly exceeded his expectations.
Key Developments
- The 243kg bluefin tuna was sold for 510 million yen (£2.4 million), surpassing the previous record of 334 million yen (£1.6 million) set in 2019.
- Kiyoshi Kimura, the head of Sushi Zanmai chain, has won the New Year auction multiple times.
- The tuna, caught off the coast of Oma in northern Japan, will be distributed to Sushi Zanmai restaurants across the country.
- Kimura noted that the final bid was higher than he anticipated, stating, “the price shot up before you knew it.”
Full Report
A Record Price
The recent auction marked the highest-ever amount paid during the New Year event at Tokyo’s Toyosu fish market. Kimura, who has earned his nickname through his repeated successes in past auctions, revealed that he eagerly anticipated securing the tuna at a lower price. However, he found himself outbid as the auction progressed, leading to the record final price.
Good Fortune and Deliciousness
Expressing his enthusiasm for the fish, Kimura mentioned the cultural significance of such an extravagant purchase, saying, “It’s in part for good luck.” He added that he was drawn to the tuna’s appearance, remarking, “when I see a good-looking tuna, I cannot resist.” Although he has yet to taste the fish, he is confident in its quality, stating, “it’s got to be delicious.”
Distribution to Restaurants
The giant bluefin tuna was promptly transported to the head branch of Sushi Zanmai, where it will be sliced and served at its restaurants nationwide. Kimura stated that the dishes prepared using this premium fish will be offered to customers at standard prices, keeping the traditions of sushi affordable despite the extravagant purchase.
Context & Previous Events
This year’s record surpasses the previous auction record set by Kimura himself in 2019, when he purchased a bluefin tuna for 334 million yen (£1.6 million). The bluefin tuna species has faced significant challenges in population due to overfishing and climate change; however, recent conservation efforts have led to signs of recovery in its stock.
