The Rise of Hygge: Embracing Comfort in Cold Times

As the New Year approaches and frigid temperatures grip parts of the United States, many are turning to a Scandinavian concept that fosters warmth and happiness—hygge. Originating in Denmark, this idea has gained traction in the U.S., prompting individuals to seek comfort and connection during the harsh winter months.

Why It Matters

The significance of hygge lies in its philosophical approach to well-being, particularly in today’s fast-paced society. In an era marked by constant activity and digital distractions, embracing hygge may offer a much-needed respite, encouraging individuals to prioritize connection, comfort, and a balance in their lives.

Key Developments

• Cultural Spread: Hygge, a concept rooted in Scandinavian culture, is now finding its place in American homes, especially during winter.

• Community Spaces: Establishments like Ingebretsen’s Nordic Marketplace in Minnesota are fostering a sense of hygge, offering cozy products that allow customers to create inviting home environments.

• Hygge Defined: Experts like Claus Andersen from the University of Wisconsin-Madison note hygge embodies pleasant togetherness and contentment, often intertwining these elements with a simpler lifestyle.

• Materialism vs. Simplicity: While hygge advocates for a simple, anti-materialistic approach, items like candles can enhance the experience by creating an inviting atmosphere.

Full Report

Embracing Cozy Culture

Ingebretsen’s Nordic Marketplace serves as a beacon of coziness, stocked with fuzzy blankets, warm clothing, and a plethora of candles. Anna Bloomstrand, whose great-grandfather founded the shop in the 1920s, emphasizes that the space feels like home, drawing visitors seeking cultural connections, whether or not they’re of Scandinavian descent.

Defining Hygge

Claus Andersen defines hygge as more than just physical comfort—it’s about fostering relationships and happiness. He explains that this concept gained momentum in the late 19th century following historical hardships in Denmark, where community and a positive outlook became essential for coping.

A Cultural Moment

The idea of hygge surged in popularity in the U.K. around 2015, corresponding with significant political uncertainty, and began to permeate American culture shortly thereafter. The year 2016 saw hygge recognized as a runner-up for "word of the year," further popularized through social media showcasing picturesque winter scenes.

The Challenge in a Fast-Paced Society

While the concept resonates with many Americans, Andersen notes that some aspects of hygge may be challenging to implement in a society driven by busy lifestyles. In Denmark, a social welfare system alleviates daily life stresses, making it easier to embrace moments of togetherness. In America, the absence of such systems presents hurdles for fully adopting the hygge lifestyle.

Creating Spaces for Connection

Back at Ingebretsen’s, Bloomstrand is dedicated to nurturing a warm atmosphere for guests, even amidst the challenges of being a retail space. She believes that providing an inviting environment with beverages and serene designs can help foster a sense of hygge, particularly during the colder months.

Context & Previous Events

Hygge has been part of Danish identity for over a century. Its rise in the U.K. around 2015 was notable amid socio-political debates, while its entry into American mainstream culture coincided with the 2016 presidential election season. The notion of hygge serves as a reminder that, even in turbulent times, moments of comfort and communal connection hold significant value.